Ava Max with a new album and a new video
Written by Team Balkanika on 18.09.2020
The global pop sensation Ava Max, which has already garnered more than 4 billion streams in her career, has released its expected debut album “Heaven & Hell”. It contains eight new tracks, along with the already released singles “Sweet But Psycho”, “Who’s Laughing Now,” “So Am I,” “Salt” and “Kings & Queens”, the last of which spent five weeks at # 1 in the European airplay and is currently at # 21 on Top 40 radio.
“Heaven & Hell” represents light and dark, good and evil, the devil and the angel on your shoulders,” Ava said of the significance behind the album. “I am discussing the duality of the challenges we face every day. Some of the songs have darkness; others are more positive. “Heaven & Hell” is the middle ground.”
Simultaneously with her new album, Ava presented the video for the song “Naked”, directed by Hannah Lux Davis (Ariana Grande, Halsey, Doja Cat).
“It’s about the real emotions we go through,” Ava says of the significance behind the song. “If you do not know my mind, my soul and my heart, you will never know me even when you see me naked. We are more than our physical bodies. That’s what I wanted to show. “
A true international artist, Ava sealed her superstar status with the blockbuster success of the three-time platinum-certified hit “Sweet but Psycho.” Currently numbering more than 2 billion global streams, “Sweet But Psycho” was ranked among the “54 Best Songs of 2019” by the New York Times, spent 3 weeks in the top 10 on Billboard’s “Hot 100,” took # 3 in the US Pop Radio brought Ava her first Teen Choice Awards nomination for “Choice Pop Song”. The song is accompanied by an official video, approaching 600 million views on YouTube. Produced by GRAMMY-nominated super producer Cirkut (Maroon 5, Miley Cyrus, The Weeknd) and co-written with Madison Love (Camila Cabello), the single won No. 1 spot on Spotify “United States Viral 50” and Billboard’s “Dance Club Songs” while at the same time becoming One of the most listened songs in Shazam in 2019. The success of the song followed remarkable popularity abroad, including 4 consecutive weeks at the top of the British singles chart and # 1 position in the charts in nearly 20 countries.
Named “The Artist You Must Know” by Rolling Stone, Ava received a lot of media attention during the year, including articles in Vanity Fair, Billboard, FORBES, PAPER and others. The pop star first took to the television space with performances of “Sweet but Psycho” on CBS’s The Late Late Show with James Corden, NBC’s TODAY and The Ellen DeGeneres Show, as well as a summer performance of his irresistible gold-certified single “So Am I” on the ABC show Jimmy Kimmel Live. Ava has become one of the most distinguished artists of 2019, including “Best New Artist” nominations at the 2019 MTV Video Music Awards and the 2019 MTV Europe Music Awards. The latter was highlighted by Ava’s first ever victory for “Best Push Artist” and breathtaking performances of “Torn” and “Sweet But Psycho”.