BALKANIKA MUSIC TELEVISION attracts urban, economically active population in the 25-54 age group, which makes 83% of its audience. The main audience is divided by 50% to 50% of men and women. The main target groups are in modern people between 25-34 years, listening to and interested in modern Balkan music.
- Location: big cities and towns
- Gender: 50% men – 50% women
- Primary age groups: 25-34, 35-44, 45-54
- Secondary age groups: 15-24, 55-64, 4-14, 65+
- Income: medium and high
- Education: secondary, higher
- Ethnicity: no regard